The Most Ambitious Collaboration of All Time/Reason 1001 Why Ronnie Fieg Is The Goat.

Updated: Dec 2, 2020

Last Friday (November 27, 2020 mark it in your history books kids) iconic New York City street wear brand KITH released in my opinion the most ambitious sneaker collaboration in recent memory. KITH founder and my personal sneaker god Ronnie Fieg collaborated with Asics to celebrate the 30th anniversary of the “Gel Lyte III” silhouette by creating THIRTY different sneakers. No I don’t mean only thirty units were created of one shoe, Kith released thirty unique colourways of the “Gel Lyte III” each colourway being one of KITH’s thirty most used colour swatches over its 9 year existence.

"The Palette" By KITH

Each colourway was limited to only 300 pairs each which meant in total there was only 9 000 units. Sounds like a lot right?! WRONG! Ronnie posted images on his Instagram story showing scenes from the line up outside of Kiths Tokyo store where hundreds of people were lined up, down around the block. Between in person releases in Japan and online or through there app copping one of these grails became difficult. For a sneaker company to come out with a collaboration so massive seems impossible and it shows just how much clout Ronnie and KITH carry in the sneaker community.

"The Palette" By KITH

The materials on these kicks are insane, the quality of the tonal pigskin suede is out of this world. The sneakers are an all over tonal colour with a subtly contrasting out sole that really make the colours pop while still allowing KITH’s iconic colour palette to shine through. There is no doubt going to be people who dedicate their entire lives to acquiring one of every single colour, and to those people I wish you nothing but the best on your journey. Anyone close to me knows that if I had the ability financially I would be scouring the deepest darkest corners of the Internet to find each and every colourway until the day I die (which honestly I might still do…).

Asics X KITH Gel Lyte III "Avalanche"

As most KITH sneaker releases go I caught an L, surprise. Ronnie I know you’re reading this if you could let the kid get through on just one single pair of a KITH sneaker collaboration that would be amazing. I’m going to set my personal KITH win loss record for my lifetime somewhere round 0-50 and that’s a low-ball estimate. My only closing thoughts are that Ronnie Fieg is undefeated and is the most important sneaker collaborator on the planet and if anyone reading this managed to acquire a pair of these in literally any colourway the DM’s will always be open.

Ps. Seriously though, if anyone has a pair hit me up and lets get a deal done.

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