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A Sneaker Dictionary To Help You Buy and Sell Sneakers

Apparently not everyone is completely obsessed with sneakers like myself so I thought I would put together a reference page or sneaker dictionary of popular terms used in sneakers. Most of these are in regards to buying or reselling sneakers, so for anyone buying sneakers from a reseller or consignment shop here is a little cheat sheet so you don’t get fleeced when buying kicks. You can thank me later.



Dead stock/DS


Dead stock means that a shoe has never seen the light of day. Originally meaning stock that has not sold and is just sitting in a retailer’s storage or back room. If a sneaker is described as dead stock it has never been worn or tried on, factory fresh.


https://fashionista.com/2017/12/sneaker-con-nyc-2017-yeezy-resellers


VNDS


VNDS stands for very near dead stock. This means a shoe has been worn or tried on but is very close to being dead stock. Usually includes a very minor scuff or minimal tread on the sole.



PADS


Pass as dead stock. Similar to VNDS however this shoe is still in perfect condition, no tread wear no creases. This shoe has typically been tried on once and that’s it, as close to dead stock as possible without actually being dead stock.


https://www.businessinsider.com/sneaker-resale-strategy-entrepreneur-buys-holds-pairs-2020-3


A Rating Between 1-10


When resellers are selling shoes that are not dead stock/preowned they will include a rating from 1-10 to describe the condition of the shoe. 10 being dead stock and 1 being basically worn out. Make sure to always look at the seller’s photos and do not solely take their word on the condition.



OBO


Or Best Offer. Lots of resellers are flexible on their pricing for a sneaker. When posting the sneaker sometimes they will give a price and also say OBO meaning that they have the shoe listed at a price but they will also take the best offer they are given. This can include haggling the price down or that the reseller is open to a trade for an equally valued sneaker.



GR


General release, meaning that there will be a large number of these sneakers made and they will be sold at basically every retailer that carries that brand.



Friends and Family (F&F)

KITH Friends and Family AF1

https://solecollector.com/news/2020/05/kith-nike-air-force-1-low-friends-and-family-raffle


Many times when someone is given the ability to collaborate on a sneaker they are given a limited number of pairs of said sneaker that are different from the general release (typically a different colourway). The collaborator is then given the ability to give these limited pairs to whomever they want, usually to their Friends and Family.



Restock


Restock means that a pair of shoes that originally had a limited release is getting released again. Usually the shoe is exactly the same but sneaker companies have been known to restock different sneakers with minor details that have changed.



Shock Drop


A shock drop is when a sneaker company releases a pair of sneakers with little to no warning. For example when Nike dropped the “Air Yeezy 2 Red October” there was no prior warning, Nike sent out a tweet saying they were live and that was it. Shock drops are reserved for very rare sneakers typically to maintain the rarity.



OG vs Retro

"BRED" Jordan 4's

http://cinematicsng.com/instock.aspx?cid=454&shop=jordan+wearing+jordan+4+bred&xi=2&xc=29&pr=77.99&you=0


OG is a reference to the original colourway’s of a shoe. In regards to Jordan Brand an OG colourway means that it is a colourway that Michael Jordan himself wore in a game during his career. Think “Chicago” or “Bred” colourway’s typically. Retro means that the colourway is not an original colourway but it’s a new colourway on an old model of a shoe.



PE

PJ Tucker Kobe 5 PE

https://stockx.com/nike-kobe-5-protro-pj-tucker


A PE or player exclusive shoe is a colourway of an already existing model that an athlete on a sneaker deal receives that will typically not release to the public. The majority of the time it’s a colourway that matches the colours of the team that the athlete plays for. Rarely do PE’s actually get a release to the public however NBA sneaker king PJ Tucker had a Kobe PE release earlier this year.

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